Context #1:

Gabriel: Do you have any idea what this
meeting is about today?
Katie: Apparently, we fell short of our monthly goal again.
Gabriel: Oh no! I thought sales were up
this month.
Katie: Maybe in your department, but
overall, our sales are down.

Meaning: The expression “to fall short (of)” means to fail to reach a
target. It’s often used with the preposition “of” when the target or
goal is used as an object, as in the example above, where the company Gabriel
and Katie work for failed to reach their monthly sales goal. It can also be
used without “of,” as in the next example:



Context #2

Monica: Did you watch the game?
Wayne: What a disaster!
Monica: I know! I had such high
expectations for our team, and they were winning in the first half!
Wayne: Yeah, they really fell short in the second half.